Philippines Beauty & Personal Care Market Outlook, Share, Trends, Analysis, Growth, Report 2025-2033

Philippines Beauty & Personal Care Market Overview:

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 6.37 Billion

Market Forecast in 2033: USD 11.05 Billion

Market Growth Rate: 5.80% (2025-2033)

The Philippines beauty & personal care market size reached USD 6.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.05 Billion by 2033, exhibiting a growth rate (CAGR) of 5.80% during 2025-2033.

Philippines Beauty & Personal Care Market Trends:

The growth in the Beauty & Personal Care sector in the Philippines is robust, mainly due to growing consumer awareness, digital change, and changing beauty standards. Spending in skincare has the largest share in spending, as Filipinos are becoming increasingly curious about K-beauty and J-beauty products, focusing on products that are multitasking, multifunctional, and sustainable. The space requires a high demand for organic and cruelty-free cosmetics, and many Filipinos are purchasing ethical beauty products. In fact, the trend of purchasing beauty products is changing very rapidly as shopping in stores and social media continue to change access to beauty products and beauty influence.

Male grooming categories are also increasing as more men are purchasing skincare and personal care products for themselves. Meanwhile, minimum/natural makeup continues to be a trend for brands, and remains a consistent trend for similar brands having a consistent focus on lightweight products with skin-friendly ingredients. Another trend we see is purchasing local brands, as consumers realize there are plenty of quality products out there for good prices, appealing to the Filipino mentality of quality-over-price sensitive. Another trend in the Beauty & Personal Care sector is beauty as wellness which is a relatively new trend, as we start to see probiotics in skin care.

For an in-depth analysis, you can refer free sample copy of the report: https://www.imarcgroup.com/philippines-beauty-personal-care-market/requestsample

Philippines Beauty & Personal Care Market Scope and Growth Analysis:

Moreover, the Beauty & Personal Care segment in the Philippines is growing consistently as consumers are more conscious and incomes allow for consumers to purchase higher priced, premium and organic products. Urbanization and social media is impacting consumer preferences and increasing demand for skin care, hair care and cosmetic products that are aligned with consumers beliefs. Additionally, the growth of e-commerce and online advertising has allowed businesses greater reach to potential consumers in the market. Growth in the segment has also led to younger consumers beneficially capturing the interests of the Beauty & Personal Care sector towards K-beauty, J-beauty and sustainable products.

The increased demand for more men's grooming has also shown that there is a general shift in mindset towards self-care across genders, which is prompting and encouraging local and global brands to invest more R&D into innovative formulations for different skin types and skin concerns. Finally, the strength of beauty influencers and product review sites plays an increasing role in the decisions consumed when making purchases. Lastly, there are several global brands that are partnering with domestic brands to increase reach and competition and provide consumers with choice and options to suit their budget and price point. The traditional retail format has still played a vital part in getting products and making that connection with consumers.

Philippines Beauty & Personal Care Market Outlook and Report Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Philippines beauty & personal care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Type Insights:

• Conventional

• Organic

Product Insights:

• Skin Care

• Hair Care

• Color Cosmetics

• Fragrances

• Others

Pricing Insights:

• Mass Products

• Premium Products

Distribution Channel Insights:

• Supermarkets and Hypermarkets

• Specialty Stores

• E-commerce

• Others

End User Insights:

• Male

• Female

Regional Insights:

• Luzon

• Visayas

• Mindanao

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Recent Industry News

• Key Technological Trends & Development

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Market Dynamics

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

• Top Winning Strategies

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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